SIY Certified Teacher
- Sydney NSW 2000, Australia, Australia
As one of the world'smost accomplished advertising and marketing experts Craig has created mega campaigns for Procter and Gamble, Toyota, Sony, HSBC, Nestle, Ford, PayPal, Unilever, Shell, Johnson & Johnson, Diageo, Bank of China, Bayer, China Light and Power, Netease, NRMA, the Australian Army, Navy and Air Force, Tourism Victoria, and many others.
He has worked on a corporate scale leading business and creative transformations across international networks of 11,000 people, and worked at his kitchen table as an entrepreneur to start three businesses since returning to Australia 9 years ago.
His most recent startup, Sendle, is a disruptive technology company and has been named one of Australia’s Top 10 Most Innovative Companies by the AFR for two years running. Craig has been recognised as one of Australia’s Top 10 marketers by CMO Magazine for two consecutive years as well.
But it hasn't all been plain sailing and Craig has had his fair share of failures and life challenges along the way. He started a personal journey to discover better ways of leading and living many years ago. And now. to help other organisations develop their leadership skills and build high performing teams, wellbeing and sustainable success, Craig teaches “Search Inside Yourself”.
He has taught SIY to people in investment banks, technology companies, media organisations, manufacturers, telcos, universities, startups and small business.
Craig is an Adjunct Professor at UTS Business School, columnist, media commentator (ABC, BBC, China Central TV, Sky), and has served on the Boards of Advance, the Communications Council, AWARD and NSW Creative Industries Taskforce.
He is also the fastest Australian to run a marathon at the North Pole.